ZALES JEWELRY, ‘tis the season
Zales wanted to modernize their image of a traditional mall brand during a very busy time to get engaged, the holidays.
So we curated a total of 3 different sets: a casual bar, the city hall and a vanity room that would tell modern love stories and unconventional engagements.
Additionally, we created a Christmas centric Film that was focused on secret santa gifting with Zales.
Art Director: Paola Costello
Copywriter: Sasha Abadin
Creative Director: Fee Milst / Chloe Banicevic
‘TIS THE SEASON
CHRISTMAS FILM: HAPPY HOLIDAYS TO ME
STILLS
