Jazmine from Journeys

We wanted to appeal to our Gen Z audience by creating a Tik Tok show called Jazmine from Journeys. In this show we explore the mind of a 19 year old girl that happens to be Big Foot’s daughter. Choosing a character like this, allowed us to tap into the things that teenagers feel and think but with a fun light-hearted twist.
Every episode was release every thursday in the months of March and April 2025.
The show got instant love by Gen Zers and gathered around 21 million views (AND COUNTING).

Art Director: Paola Costello, Chris Cole, Maya Kahnke
Copywriter: Sasha Abadin, Tony Krol, Morgan Martinez
CD: Taylor Green & Nick Alcock
Account: Rachel Zambernardi
Client: Journeys
Agency: Anomaly
Director: Danielle Shapira

PRESS:
AdAge
Little Black Book
RoastBrief
The Stable