DENNY’S

For their new brand platform “It’s Diner Time”, Denny’s tasked us to come up with activation ideas for the different important days in the 2023 calendar. The big and awaited launch of Legend of Zelda game, Pride Month, Graduation and Mother’s Day.

My role: Ideas, concepting, art direction, design, comping.
Copywriting: Kelsey Lundstrom

JOURNEYS

No one just wakes up one day and has their entire personal style figured out.
It takes experimentation. Mixing things up.
Until you find something that really feels like YOU.
Most retailers tell you to just “be yourself.”Like that’s something you already know.
But at Journeys, we know you don’t have to have it all figured out.
In fact, we welcome that. Exploration is part of who Journeys is.
So consider this your invitation to…

PUT YOU ON

My role: Art direction, concepting, comping and design.
Copywriting: Sasha Abadin

ZALES

Zales wanted a shiny activation for their 2024 Holiday season. So we came up with an idea that was rooted on a insight about the category to disrupt it.
My role: Idea, concepting, design, art direction.
Copywriting: Sasha Abadin

NASCAR

Wether you’re a first timer, a lifer, a driver, or the city of Dover, Nascar leaves its mark on you.
-
YOU WALKED IN POLISHED. YOU WALKED OUT WITH YOUR SCREWS A LITTLE LOOSE, AND YOUR HEART BOLTED TO THE SOUND.
SUNBURNED, EARS RINGING, NO VOICE, NEW FRIENDS A HAT YOU DON’T REMEMBER BUYING AND A HUNGER FOR CRAZY YOU DIDN’T KNOW YOU HAD.
THIS IS NO MERE SHOW, IT’S COMBUSTION IN A CIRCLE, NOISE WITH A PURPOSE. NO EASY CORNERS, NO SAFE BETS.
THE AIR’S THICK WITH ENGINE SCREAM, THE TRACK SHAKES YOUR SPIRIT, THE BEER TASTES BETTER WITH TIRE SMOKE.
YOU DON’T FOLLOW NASCAR, YOU FALL INTO IT. LIKE A STORM. LIKE A SERMON.
THEN IT HITS A FIRE THAT REWIRES SOMETHING IN YOUR CHEST. THAT SAYS THERE’S NO GOING BACK. NOT TO QUIET, NOT TO NORMAL.
AND WHEN THAT RACE ENDS?
YOU’RE NOT WHO YOU WERE.
IT CRACKS YOU OPEN, POURS IN DIESEL, SEALS YOU BACK WITH RUBBER AND ROAR.
THAT’S NOT A PASTIME, THAT’S A REBIRTH.
YOU DON’T JUST LEAVE DIFFERENT, YOU LEAVE LIT THE HELL UP. LIKE YOU TOUCHED LIGHTNING AND LIVED.

BULLEIT

Bulleit wanted disrupted ideas rooted in partnerships with the objective of promote gifting for the end of year cultural events.
My role: Art direction, concepting.
Copywriting: Kelsey Lundstrom