DENNY’S

For their new brand platform “It’s Diner Time”, Denny’s tasked us to come up with activation ideas for the different important days in the 2023 calendar. The big and awaited launch of Legend of Zelda game, Pride Month, Graduation and Mother’s Day.

My role: Ideas, concepting, art direction, design, comping.
Copywriting: Kelsey Lundstrom

JOURNEYS

No one just wakes up one day and has their entire personal style figured out.
It takes experimentation. Mixing things up.
Until you find something that really feels like YOU.
Most retailers tell you to just “be yourself.”Like that’s something you already know.
But at Journeys, we know you don’t have to have it all figured out.
In fact, we welcome that. Exploration is part of who Journeys is.
So consider this your invitation to…

PUT YOU ON

My role: Art direction, concepting, comping and design.
Copywriting: Sasha Abadin

ZALES

Zales wanted a shiny activation for their 2024 Holiday season. So we came up with an idea that was rooted on a insight about the category to disrupt it.
My role: Idea, concepting, design, art direction.
Copywriting: Sasha Abadin