ULTRASOUNDS OF THE OCEAN
The unseen threat of ocean noise pollution.
For this campaign we partnered up with an organization to offer further information about the topic and to help with donations that could contribute to cleaning our oceans and education efforts about the different types of pollution.
We chose Big Blue Ocean Clean Up.
We created a Youtube channel under the name “Ultrasounds of the Ocean” and uploaded videos that looked like your regular ocean inspired meditation but ended up being disturbing, noisy tracks to make listeners not only feel what underwater creatures go through everyday but also to experience the surprise/unexpected factor of it.
On Twitter, we wanted to make some noise on behalf those who can’t. So we used the new feature Voice Tweets to tweet the most known underwater noises created by humans; seismic air guns, propellers and navy sonar.
As a CTA, we also wanted to encourage some further action with a petition at change.org. We are asking for the creation of an International Day for Ocean Noise Pollution Awareness because we believe it will help giving visibility to the problem, put pressure on the big companies/government and educate the public.
THE PETITION AFTER THE CAMPAIGN
All our assets live and lead to a Flowcode landing page.
FLOWCODE ANALYTICS AFTER CAMPAIGN
Whatever it is, the way you tell your story online can make all the difference.
INSTAGRAM POSTS / STORIES
Inspirational ocean-based phrases with a stressful twist to promote the campaign through
social media.
We hope that with this campaign, we reach as many people as possible to educate, promote and get loud for issues that matter!
Footage/Imagery:
Pexels Artists (https://www.pexels.com)
OMerchMedia
Cottonbro
Tom Fisk
Taryn Elliott
Greenpeace
Nirupam Nigam (Blue Water Photos Store)
Zlatin Georgiev
Kelly Lacy
Athena
Storyful
James Cheney
Michael Marek
INNORECORDS
PhotoVideos
Joseph Redfield
HORIZONT
Alexander Brobov
Emiliano Arano
Sean Gladwell (Getty Images)
CREDITS:
Art Direction: Paola Delgado (https://www.paolahere.com)
Copy: Kelsey Lundstrom (https://www.kelseylundstrom.com)
Strategy: Garrett Chun (https://www.garrett-chun.com)
Organization contact: Rory Sinclair, Big Blue Ocean Clean Up (https://www.bigblueoceancleanup.org)
Voice Over Artists:
Tim Condor (https://www.fiverr.com/timcvo)
Peter Tarantino (https://www.peterjtarantino.com/)
Anne Gallien (https://anothertongue.com/artist/anne-gallien)
Lucy Freeman (https://www.fiverr.com/share/8Ka27p)
