MRS. MEYER’S REAL SEEDS
Insight: In crowded, bustling cities people often don’t have access to gardens.
Idea: Meyer’s will include a seed that matches the products scent inside each bottle of soap. The new labels will include directions on how to plant that seed and grow it into a full plant, using the same soap bottle.
For OOH, Mrs. Meyer's will create living billboards that will grow their different scents in real plants forming the tagline of the campaign out of the flowers.
Flower stalls will be place around the city offering also the Meyer's product that goes with the scent of the real flower. This activation will be giving Mrs. Meyer's bouquets for free to raise awareness about the campaign.