When tourists leave NYC they usually end up with a remaining balance in their Metrocards that they won’t use anymore.
MTA will allow tourists to utilize this extra money by donating it to a charity of their choice as a way of giving back to the city.
After donating, tourists will get a customized Metrocard they can keep as a souvenir.
AD: Paola Delgado
CW: Joey Chialluri | Rhea Kumar | Smriti Rana
2019 Summit Creative Awards Gold