Insight: People usually don't keep track of time when they are absorbed in technology. 
Idea: iHelp is a new feature that comes with the latest update for both iPhone and iMac that notifies the user when their eyes are getting irritated suggesting a break based on the time it considers we need to be away from the screens.

AD's: Paola Delgado & Donghoon Lee CW: Hatem El Akad

Fast Company World Changing Ideas 2019 Honorable Mention
Shortlisted (x2) New York Festival Advertising Awards
Gold Graphis New Talent Annual 2019
Gold and Silver San Francisco ADDY Awards
National Addy Awards
Commended Creative Conscience 2019
Gold (x2) District 14 American Advertising Awards
Bronze Creativity International Awards
Gold Muse Creative Awards 2019
Gold Hermes Creative Awards 2019

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