GENDERED MENUS

In some languages, like Spanish, nouns are gender specific, they’re either masculine or feminine.
How can we use this insight in order to make a stance for gender equality as Wendy’s?
By separating the ingredients of the Wendy’s burgers by gender (he/she) and ask people to choose one or the other. How bland those burgers would taste works as a metaphor of how bland life is when we get classified.

AD: Paola Delgado
CW: Sofia Soldevilla

 
GENDERED MENUS BOARD.jpg